Robert Dicks
Commercial Planning Controller
Commercial Planning sits at the heart of the Marketing team, connecting strategy with execution. The role combines data-driven decision-making with creative problem-solving to shape promotional strategies, forecast performance, and collaborate across teams to ensure marketing campaigns deliver real commercial impact.
It’s a dynamic role offering variety, one day focused on commercial forecasts, the next influencing go-to-market plans. Team members gain a broad understanding of the business, work closely with senior stakeholders, and see the direct results of their efforts reflected in commercial performance. With a curious, collaborative, and commercially minded approach, this is a role where individuals can thrive and make a tangible impact.